I love Amazon. I love my team. You have to push yourself. If you’re hitting more than 70% of your goals for the year, you’ll get scolded for not pushing yourself enough. It’s an interesting rule of thumb and I love how that contributes to challenging ourselves constantly.
How about this: The first year on the job, commit to goals of a certain value. Maybe even hit these 100%, you sandbagger. Next year, commit to delivering double the value. Hopefully now you’re in the 70% zone. For the next year, commit to delivering double that 70% value (140%).
You should hit about 70% of that value (we’re at 1.4 * .7 = 2 * .7 * .7 = .98). .98 / .7 = is a 40% year/year growth in the value you can deliver, which makes sense in your first few years at a company between early ramp-up and increasing ROI from early tool development.
If you’re automating anything repetitive, if you’re constantly soliciting customer feedback, you’ll be working much faster on more of the right things. Since 6/7 of software projects fail and the #1 reason for project failure is building the wrong thing, you won’t be doing 1.4x the work every year but you may still yield 1.4x the value. And if you can do that, nobody cares if your actual effort increases. J
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